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Formulas to debut in Russia and roll out to Europe in 2019.
December 14, 2018
By: TOM BRANNA
Editor
For the past several years, Korea has been the center of the global beauty industry. Now, say industry experts, consumers are moving on to J-Beauty (Japan) and C-Beauty (China), but Avon is just getting started with the K-beauty phenomenon. The company announced a partnership with a Korean manufacturer to bring “innovative formulas and authentic ingredients to customers.” Calling it “another step in its transformation,” Avon says the collection will debut Russia...
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